When the Greg Frewin Magic Theatre opened in 2005 at 5781 Ellen Ave. in Niagara Falls, the big story was that a world-class magic act was coming to the Honeymoon City.

Aided by a few million dollars, he would make a spectacular 700-seat theatre appear in a former industrial building and tourists would flock to it – and like a great showman, he delivered.

Since then it has turned into much more than a theatre for magic tricks. There is entertainment of all sorts on the bill there.

Over the past 13 years, the Greg Frewin theatre has served up his amazing feats of magic – along with fine meals in a dinner theatre setting – to thousands of visitors from around the world.

Frewin promised, and he delivered. The fact that he grew up an hour away in Hamilton, Ont. and was more or less a hometown boy made the story that much better.

And the theatre now offers much more than just magic. It has been home to concerts, including some of the annual Light of Day shows, and it has hosted the annual Elvis festival here in the Falls.

Over the next month and a half, for example, it’s also home to shows like tributes to great British swingers Tom Jones and Engelbert Humperdinck and to American rocker Billy Joel.

In October, there is a Memphis Gospel Hour show and a Halloween night featuring costumes and music by The Associates.

The theatre is available for private functions as well. It’s truly turned into a theatre-of-all-trades.

But the main attraction continues to be Mr. Frewin himself.

In 2006, a Toronto daily newspaper – under the title “Mr. Vegas Comes Home” – noted Frewin is an International Grand Champion, the highest decoration for a magician, and that for years he headlined in the biggest venues in Sin City including Caesars, the Tropicana and the Flamingo Hotel.

In 2009, he was named Magician of the Year at the World Magic Awards and he’s appeared on more than 35 television shows.

He grew up in Hamilton, Ont. and after establishing his magic credentials worldwide, returned to Ontario in 2005 to set up the Greg Frewin Theatre in Niagara Falls, at a cost then of $3.5 million.

Frewin himself lives just outside Niagara Falls with his wife and their two children. Several of the animals from his stage show can be found there too – he employs tigers, a lion and numerous birds in his act.

Last modified: September 21, 2018